Use Your Loaf's first speaker is announced! Enter Dan Germain of innocent

Directly from his Fruit Towers headquarters in West London, we are thrilled to announce the first in an exceptional line-up of conference speakers.

Dan Germain works at a company called innocent, a nice little place where they make smoothies and other healthy drinks. Dan has worked at innocent (living his dream) since the company started and is the company’s Creative Director.

These days his duties include overseeing all advertising and creative tasks, from the web to books and packaging to advertising. He endeavours to make sure that the innocent brand grows up to be big and strong, as well as still finding time to draw rubbish pictures for the front of the smoothie labels!

His greatest achievement, apart from once growing a big beard, is helping to create the brand, tone and bad jokes that people have come to associate with innocent.

Get lessons from Dan Germain (he is an ex-school teacher, so watch out he doesn’t give you detention for not paying attention!) as he shares some of the things he has discovered along the way and to explain that by thinking differently a successful brand can be built from nothing.

Dan will tell Use Your Loaf delegates the story of how innocent came to be one of the top three fastest growing companies in the UK. It’s a story that involves entrepreneurial ability, innovation, creativity, original marketing and fruit by the bucket load!

He promises to keep you awake and alert as his presentation is packed with inspiration, advice and plenty of fun.

Dan focuses on specific areas, how to get noticed without spending a lot; how to start your own business; building a brand from nothing and innovation and creativity on a tight budget.

Dan will talk about his 7 lessons for living life and steering a business, not being afraid of making mistakes- but learning from them, good communications, having your own voice, determination, going for it, vision, always be yourself, stay interesting, own a tone, stay consistent in what you’re saying – it’s not what you say, it’s the way you say it!


About Innocent

One of the country’s best loved brands, Innocent started making smoothies in 1999 and from selling 24 bottles on the first day now sells over 2 million a week. Innocent now have offices in London, Dublin, Paris, Copenhagen, Hamburg, Stockholm and Salzburg and have now diversified into inocent Veg pots – in a bid to get people to eat and drink more healthily.